Alchemy
CONCEPT: The clothing brand Alchemy wanted a complete branding package. They focus on empowering the customer and running their brand as sustainably as possible. The word alchemy means the transformation of substance or the formation of matter through the combination and fusion of other matter. This inspired the logo, which is the “combination” and “fusion” of all the letters in the brand name. DESCRIPTION: Brand bible (Logo & application, color palette, fonts), stationery set (letterhead, business card, envelope), gift card, mockups and branding applications (tags, clothing bag, clothing box). DISCIPLINE: Logo and Identity DATES: Fall 2022 SOFTWARE: Adobe Illustrator, Adobe Photoshop
