Sips
CONCEPT: This was a branding identity made for a coffee shop called Sips that opened in a marketplace in downtown Saginaw. The idea for the look of the brand was inspired by lipstick stains left on coffee cups by customers. Lips are used as an icon, and a thick, curvy, font to compliment the lip icon. DESCRIPTION Brand identity (logo, secondary logo, icon, complimentary icons, color palette, fonts, pattern), business cards, mockups, t-shirt designs, banners, menus. . DISCIPLINE: Logo and Identity DATES: Summer/Fall 2022 COLLABORATOR: Nicole Felten SOFTWARE: Adobe Illustrator, Adobe Photoshop
