On Point Marketing & Design

CONCEPT: A startup marketing and design firm wanted a logo and full brand identity. Since they are Michigan based, they were inspired by the nature that can be found there for the look of the brand. They wanted neutral colors in both light and dark shades, and a pattern that could be related back to Michigan nature. The result was a wordmark in a fun font, a natural color palette with colors that can be found in Michigan landscape, and integration of the Petoskey stone pattern as a design element. DESCRIPTION: Brand identity (logo, secondary logo, logomark, color palette, pattern and fonts), business cards. DISCIPLINE: Logo and Identity DATES: Summer/Fall 2022 COLLABORATOR: Nicole Felten SOFTWARE: Adobe Illustrator